Articles

Take a vow!

by Aamna Haider Isani

Take a vow! It’s time someone stepped in to revive and reinvent the multi-million rupee bridal industry in Pakistan

While the world may never sit up and notice a ball gown designed by a Pakistani designer, the intricacy of a Bunto Kazmi Farshi gharara is mesmerising enough to get anyone’s attention. Barring those awful confectionary concoctions that are being churned out so very commercially, the quintessential Pakistani bridal is an art form that must not be lost.

T he biggest market for fashion in Pakistan isn’t the show. It’s the shaadi.

With Pakistan’s fashion- conscious middle class being a slim More >